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Dakota was a brand of cigarettes introduced by R.J. Reynolds Tobacco (RJR) in 1990. Their marketing was targeted towards young blue-collar "virile females", in an attempt to displace the Marlboro brand〔Reynolds R. J., Project VF Recommended Next Steps, Memo, 1989, http://legacy.library.ucsf.edu/tid/jon54d00〕 without diluting Reynolds' dominant Camel brand's appeal to males.〔R.J. Reynolds Tobacco Co, Dakota Research Proposal, 1990. Bates: 507520525-507520527. http://tobaccodocuments.org/youth/AmBrRJR19900000.Pp.html〕 After test-marketing in Houston, Tucson, Phoenix, and Nashville〔Reynolds R.J., "Dakota Slide Box Q&A", http://tobaccodocuments.org/rjr/507641291-1295.html〕 didn't yield the desired results, the brand was withdrawn. Prior to the marketing campaign, its details were leaked to the Washington Post. In spite of the manufacturer's denial to have specifically targeted young females, this revelation sparked widespread discussion of targeted advertising in general in the media.〔Radio, TV Reports Inc. "Targeted Advertising and Other Cigarette-Related Issues". 22 Feb 1990. Bates: TIMN 389544-389561 http://tobaccodocuments.org/youth/AmCgTOI19900222.Tr1.html〕〔Radio, TV Reports Inc. "High Cost of Smoking/Brennan Dawson Interview". 20 Feb 1990. Bates: TIMN 341401-341404. http://tobaccodocuments.org/youth/AmSgTOI19900220.Tr.html〕 ==References== 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Dakota (cigarette)」の詳細全文を読む スポンサード リンク
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